Business Writing Skills

ILM

SCHEDULE

January 21 to January 22 Abu Dhabi, United Arab Emirates Register
February 21 to February 22 Dubai, United Arab Emirates Register
April 8 to April 9 Abu Dhabi, United Arab Emirates Register
May 6 to May 7 Dubai, United Arab Emirates Register
July 1 to July 2 Abu Dhabi, United Arab Emirates Register
August 1 to August 2 Dubai, United Arab Emirates Register
October 21 to October 22 Abu Dhabi, United Arab Emirates Register
November 28 to November 29 Dubai, United Arab Emirates Register

COURSE AIMS

To succeed in today’s business world, one must be able to write with clarity. A personalised approach to writing, based on identifying the recipient’s needs, enables a clear and concise message to be delivered. At SELECT we appreciate that writing is a key method of communication for most people, and it is one that many people struggle with, especially when writing in your second language.

Business professionals at all levels want a quick and easy approach to almost any writing task. They will analyse their audience’s needs, organise their writing for maximum effectiveness and write in a clear, professional style.

WHO WILL BENEFIT FROM THE COURSE?

The programme is designed for anyone who would like to learn the basics of composing professional, effective and well-written letters, e-mails, memos, etc.

WHAT WILL YOU GAIN FROM THE COURSE?

  • Organise thoughts
  • Identify the content of the message
  • Analyse reader needs
  • Organise writing for greater effectiveness
  • Keep your messages short and simple
  • Grab your reader’s attention with a strong opening line
  • Provide the detail needed to support your writing
  • Feel more confident when preparing written documents
  • Write and edit by asking five simple questions:
    • Reader: Who is my reader?
    • Organisation: What do I want to happen as a result of this document?
    • Lists: Do I repeat words? Do I use words like ‘also’, ‘next’, ‘then’ and ‘finally’?
    • Headings: What topics do I cover?
    • Style: How would I say this over the phone?

SAMPLE COURSE CONTENT

Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

Introduction to Business Writing
  • Grammar Used in Professional Business Writing
  • The Four Stages of Writing
  • Checking Your Own Mistakes (Proof-Reading)
  • The Art of Good Letter Writing
  • How Do We Communicate?
  • Making the Main Purpose Clear
  • Concise Openings
  • Pro-Active Endings
Professional Language
  • The Difference between U.S. and U.K. Language
  • Writing Professionally and Not Academically
  • Using Simple English Vocabulary for Clarity
  • Removing Unnecessary Words and Phrases
  • Using Sentences and Paragraphs
  • Punctuating Appropriately
  • Using Clear and Understandable Words
  • Tactful and not Tactless
  • Being Clear and Concise
  • Vague or Specific
  • Negative or Positive
Building the Main Body
  • Making the Main Purpose Clear
  • Concise Openings
  • Pro-Active Endings
  • Logic and Sequence
  • Handling Letters of Complaint
  • Correcting Poorly Written Letters
E-mails
  • Appropriate Use of E-Mails (When to Make a Telephone Call Instead)
  • Common Problems Associated with E-Mails
  • Writing Skills for Drafting E-Mails
  • Attaching Files to Messages
  • E-Mail ‘Accessories’
  • E-Mail Security Policies
Memos
  • The Role of the Internal Memo
  • Writing the Text of a Memo
  • Common Problems Associated with Memos
Faxes
  • Faxing Business Correspondence
  • Using Reference Numbers on Documents
  • Referring to Business Correspondence by Telephone

METHODOLOGY OF TRAINING

The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations

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Abu Dhabi

P.O. Box 44705, Abu Dhabi,
United Arab Emirates
Phone: +971 2 6740340
Fax: +971 2 6743554

Dubai

P.O. Box 334058, Dubai,
United Arab Emirates
Phone: +971 4 2566414
Fax: +971 4 2566424