Social Media Synergy for Sales and Marketing

SCHEDULE

No schedule at the moment

If you have three or more candidates or you would like to run this course as an in-house programme, please contact us.

COURSE AIMS

If you’re wondering if social media marketing is right for your business, the verdict is in, social media is a great way to drive repeat business and to attract new customers. It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This is very powerful and has never been available with traditional marketing!

On this course you will learn the concept of social media marketing, social media trends and important concepts and how you can combine both to maximize the potential of social media to your business and marketing needs.

Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Facebook, Instagram and YouTube.

Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalises the “brand” and helps you to spread your message in a relaxed and conversational way.

WHAT WILL YOU GAIN FROM THIS COURSE?

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognise your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads
  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a social media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media
  • Execute a successful social media campaign

SAMPLE COURSE CONTENT

Below is an example of the course content that highlights some of the course’s key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of participant materials prior to the session(s).

SWOT Analysis in Marketing
  • Strength
  • Weaknesses
  • Opportunities
  • Threats
Marketing Research
  • Consume All Media
  • Find the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
Real Time Marketing
  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness
  • The Time, the Place, the Media
Brand Management
  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
Social Media
  • You Are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Content is King
  • Blog and Interact
  • Webinars
  • Constant Monitoring
SEO Basics
  • Relevant and Original Content
  • Keywords
  • Value Proposition
  • Linking
Website Characteristics
  • SEO Optimisation
  • Landing Page
  • Analytics
  • Mobile and Tablet Friendly
Utilizing the Right Tools
  • Mentoring
  • Social Media
  • Critical Thinking
  • Gamification
  • Case Study
  • Review Questions
Capturing Leads
  • Lead Management and Generation
  • Give Something Away
  • Quality vs. Quantity
  • Capture Repeat Customers
Campaign Characteristics
  • Tailored for Your Audience
  • Use Powerful Words
  • The 4 W’s of a Campaign
  • Monitor and Tweak
Defining Social Media Policy
  • Let Common Sense Guide You
  • Nothing Offensive
  • Needs Constant Monitoring
  • Keeping Information Confidential
  • Protecting Intellectual Property
Rules to Follow When Posting
  • Always Show Respect
  • Stop and Think Before You Post
  • Always Be Honest
  • Never Discredit or Talk Ill of Competitors
  • Be Transparent
  • Act Like You Would in Real Life
  • Stop and Think Before You Post
  • Grammar and Spelling Still Counts
  • Never Post When You are Angry
Benefits of Social Media
  • From Audience to Author
  • Builds Customer Loyalty
  • Speed and Flexibility in Communication
  • Two Way Communications
  • Be Transparent
The Pitfalls of Social Media
  • Bullying
  • Group Think
  • Trolling
  • Remember, It is Out There Forever
Listen to Your Customers
  • They Provide Great Feedback
  • It Makes Them Happy
  • Improves Your Brand
  • Improves Product Development
Choose your platform
  • Facebook
  • Google Plus
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
  • Website
  • Pinterest
  • How to identify which one suits your business
Knowledge into Action
  • Conceptualising posts and postings
  • Monitoring and maintenance
  • Follow up
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