Parveen Sidhu-Rice formal education and early work experience took place in Singapore. She has a diploma in Mass Communications from the Management Development Institute of Singapore. She is fluent in English and proficient in conversational Mandarin, Punjabi, Hindi, and Malay.

Parveen held a variety of positions in Sales and Marketing, Customer Service and Management, in several large retail businesses during a six-year period in Singapore. In these roles, Parveen acquired a wide range of knowledge and experience in management, marketing, sales, customer relations, and accounting procedures. Apart from the experience gained from these roles, Parveen was able to witness a variety of top management styles that became invaluable to her in her later employment.

Parveen moved to Dubai in 2006, where she was eager to enhance her customer service skills and experience. Parveen worked for Emirates Airlines as a member of the cabin crew. Here, she acquired sound knowledge and experience in working effectively in a busy multicultural environment. She interacted with a diverse range of customers, from heads of state to CEOs of multinational conglomerates from around the world.

With an opportunity to advance into a more senior position in the aviation industry, Parveen joined FlyDubai in 2011. This role placed her in charge of a cabin crew on flights from sign-on for duty to return to base. She oversaw crew legal and mandatory document verification, safety and security practices and other operating procedures and ensured that all service and grooming standards were fully met. Parveen took on a role as a trainer, assisting graduated crew on all aspects of the flying industry while also maintaining a high level of motivation among the constantly changing cabin crews under her supervision.

Throughout Parveen’s career, she was dedicated to meeting challenges and consistently maintaining a good working relationship between management and staff. She recognises the importance of good customer relations and the monitoring of staff performance as a basis for training to enhance skills.

Parveen delivers highly engaging training courses and teambuilding events on topics such as Presentation Skills, Active Listening Skills, Developing Effective Communication and Interpersonal Skills, Emotional Intelligence, Cultural Awareness, Time and Stress Management, Excellence in Customer Service, Successful Selling Skills, Creative Problem Solving and Decision Making, Planning and Organising, Teamwork, Office Management and Administration Skills, to name a few.

She is passionate about people development and can draw on her extensive business experience coupled with her training knowledge to have a greater understanding of the employers’ and employees’ needs. Regardless of the training or development method being utilised, she offers a supportive, relaxed, and enjoyable learning environment for everyone.