Delegates will focus on increasing familiarity with more sophisticated writing formats and tasks. The programme will consist of grammar and formatting techniques, with a focus on interactive activities and exercises to give delegates the opportunity to practise their business writing skills and receive constructive feedback.

Discover proven techniques to simplify your message, adapt to and connect with various audiences, structure emails and letters, edit your draft, strengthen your style and captivate your target readers.

All delegates must be proficient in the subjects covered in the Business Writing Skills programme.

• Understand the importance of organising the flow of information when writing
• Apply rules for organising content in a clear and concise manner
• Know how to keep information simple and concise
• Practice proof reading skills – polishing your work
• Learn how to write creatively and effectively
• Explore the techniques on how to complete complex writing assignments
• Apply advanced structuring techniques which gain a desirable response
• Know how to identify reader’s needs and present information that will keep their interest

Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

Advanced techniques for effective writing

• Defining effective writing
• The trademarks of effective communicators
• Elements of written communication
• The 6 C’s of effective writing

Logical sequencing

• Structuring ideas
• Organising the introduction, body and ending
• Refining the flow from the top down
• Drawing impeccable conclusions
• Effectively summarising ideas

Writing style

• Adding that personal touch to your business writing
• Using simple and specific language to avoid confusion
• The use of positive language
• The use of visual aids to support text

Proofreading your work

• Recognising clichés and jargon
• Rules when writing business correspondence
• Maintaining an impersonal style
• Avoiding repetitions

Content development

• Understanding your audience
• Setting a purpose for your writing
• Building your key message
• Organising paragraphs effectively

Managing audience’s expectations

• Building rapport with your audience
• Managing expectations – responding to bad news
• Managing expectations – saying no

Developing advanced proficiency

• The golden rules for successful writing
• Writing documents that are inspiring and persuading
• Keeping the reader interested

The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

• Group discussion
• Individual and syndicate activities
• Individual and group tasks
• Case studies
• Role plays
• Audio and video evaluation
• Action planning
• Experiential learning games
• Presentations
• Assessments