Advanced Business Writing Skills

Please click to view Arabic Course Outline
يرجى النقر لعرض مخطط الدورة العربية


March 17 to March 18 Dubai, United Arab Emirates Register
May 29 to May 30 Abu Dhabi, United Arab Emirates Register
June 16 to June 17 Dubai, United Arab Emirates Register
August 4 to August 5 Abu Dhabi, United Arab Emirates Register
August 28 to August 29 Dubai, United Arab Emirates Register
September 22 to September 23 Dubai, United Arab Emirates Register
November 27 to November 28 Abu Dhabi, United Arab Emirates Register
December 29 to December 30 Dubai, United Arab Emirates Register


Delegates will focus on increasing familiarity with more sophisticated writing formats and tasks. The programme will consist of grammar and formatting techniques, with a focus on interactive activities and exercises to give delegates the opportunity to practise their business writing skills and receive constructive feedback.

Discover proven techniques to simplify your message, adapt to and connect with various audiences, structure emails, and letters, edit your draft, strengthen your style and captivate your target readers.

All delegates must be proficient in the subjects covered in the Business Writing Skills programme.


The course is for anyone with responsibilities requiring extensive business writing in the form of emails, memos, letters and reports.


  • Understand the contributing factors which can lead to customers being difficult, angry or aggressive
  • Organising the flow of information
  • Apply rules for organising content in a clear and concise manner
  • Keeping information simple and concise
  • Writing creatively
  • Writing effectively
  • Completing complex writing assignments
  • Writing with a team – who to divide and conquer those major projects
  • Apply advanced structuring techniques which gain a desirable response
  • Identify and talk to the readers interests
  • Proof reading – polishing your work


Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

Organising Content
  • Using simple and specific language to avoid confusion
  • The use of positive language
  • Rules when using bullet points
  • Maintaining and impersonal style
  • Avoiding repetitions
Advanced Techniques for Effective Writing
  • Defining effective writing
  • The trademarks of effective communicators
  • Elements of written communication
  • Writing in a business context
  • Understanding your audience
  • Setting a purpose for your writing
  • Sources of miscommunication
Writing Style
  • Organising paragraphs effectively
  • Adding that personal touch to your business writing
  • Using varied sentences
  • The 6 C’s of effective writing
  • Recognising clichés and jargon
  • Applying the Gunning Fox Index for writing complexity
  • The use of visual aids to support text
  • Proof reading your work
Logical Sequencing
  • Building your key message
  • Organising the Introduction, Body and Ending
  • Structuring ideas
  • Refining the flow from the top down
  • Drawing impeccable conclusions
  • Effectively summarising ideas
Complex Situations through Writing
  • Building rapport with your audience
  • Managing expectations – responding to bad news
  • Managing expectations – saying No
  • How to effectively handle difficult individuals
  • Responding assertively to hostile situations
  • Stick to facts
  • Set the rules
  • Stay focused
  • Get descriptive
  • Take the initiative


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations

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Abu Dhabi

P.O. Box 44705, Abu Dhabi,
United Arab Emirates
Phone: +971 2 6740340
Fax: +971 2 6743554

Tax Registration Number:
for VAT purposes, only in the UAE


P.O. Box 334058, Dubai,
United Arab Emirates
Phone: +971 4 2566414
Fax: +971 4 2566424

Tax Registration Number:
for VAT purposes, only in the UAE