Advanced Business Writing Skills

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يرجى النقر لعرض مخطط الدورة العربية

SCHEDULE

August 4 to August 5 Abu Dhabi, United Arab Emirates Register
August 28 to August 29 Dubai, United Arab Emirates Register
September 22 to September 23 Dubai, United Arab Emirates Register
November 27 to November 28 Abu Dhabi, United Arab Emirates Register
December 29 to December 30 Dubai, United Arab Emirates Register

Overview

Delegates will focus on increasing familiarity with more sophisticated writing formats and tasks. The programme will consist of grammar and formatting techniques, with a focus on interactive activities and exercises to give delegates the opportunity to practise their business writing skills and receive constructive feedback.

Discover proven techniques to simplify your message, adapt to and connect with various audiences, structure emails and letters, edit your draft, strengthen your style and captivate your target readers.

All delegates must be proficient in the subjects covered in the Business Writing Skills programme.

Objectives

  • Understand the importance of organising the flow of information when writing
  • Apply rules for organising content in a clear and concise manner
  • Know how to keep information simple and concise
  • Practice proof reading skills – polishing your work
  • Learn how to write creatively and effectively
  • Explore the techniques on how to complete complex writing assignments
  • Apply advanced structuring techniques which gain a desirable response
  • Know how to identify reader’s needs and present information that will keep their interest

Course content

Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

Day One

Advanced techniques for effective writing
  • Defining effective writing
  • The trademarks of effective communicators
  • Elements of written communication
  • The 6 C’s of effective writing
Logical sequencing
  • Structuring ideas
  • Organising the introduction, body and ending
  • Refining the flow from the top down
  • Drawing impeccable conclusions
  • Effectively summarising ideas
Writing style
  • Adding that personal touch to your business writing
  • Using simple and specific language to avoid confusion
  • The use of positive language
  • The use of visual aids to support text
Proofreading your work
  • Recognising clichés and jargon
  • Rules when writing business correspondence
  • Maintaining an impersonal style
  • Avoiding repetitions

Day Two

Content development
  • Understanding your audience
  • Setting a purpose for your writing
  • Building your key message
  • Organising paragraphs effectively
Managing audience’s expectations
  • Building rapport with your audience
  • Managing expectations – responding to bad news
  • Managing expectations – saying no
Developing advanced proficiency
  • The golden rules for successful writing
  • Writing documents that are inspiring and persuading
  • Keeping the reader interested

METHODOLOGY OF TRAINING

The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

    • Group discussion
    • Individual and syndicate activities
    • Individual and group tasks
    • Case studies
    • Role plays
    • Audio and video evaluation
    • Action planning
    • Experiential learning games
    • Presentations
    • Assessments

 

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Abu Dhabi

P.O. Box 44705, Abu Dhabi,
United Arab Emirates
Phone: +971 2 6740340
Fax: +971 2 6743554

Tax Registration Number:
100003031000003
for VAT purposes, only in the UAE

Dubai

P.O. Box 334058, Dubai,
United Arab Emirates
Phone: +971 4 2566414
Fax: +971 4 2566424

Tax Registration Number:
100003031000003
for VAT purposes, only in the UAE