Coaching Skills


November 17 to November 19 Abu Dhabi, United Arab Emirates Register
December 22 to December 24 Dubai, United Arab Emirates Register


Coaching is now recognised as the most effective way of developing people within an organisation. It is an invaluable tool for managers who want to motivate and support their team to improve performance and manage change. Most organisations today utilise coaching to build alignment, accelerate goals, and develop current and future leaders. Corporate coaching is increasingly recognised as a flexible and effective way of supporting staff to develop new skills and confidence. This course is designed to help managers understand coaching, how coaching fits with effective management and to acquire practical coaching techniques to use in their everyday work.


  • Understand the basic principles of coaching
  • Understand the role coaching plays in meeting an organisation’s business challenges
  • Develop a comprehensive coaching approach
  • Encourage coaching conversations throughout the organisation
  • Understand the difference between coaching and mentoring.
  • Know how to implement coaching as part of your management style.
  • Define the organisation’s role in the coaching process.
  • Analyse the barriers to effective coaching
  • Know the resources required when conducting a coaching programme
  • Manage and maintain professional relationships during coaching
  • Understand how to coach your team members to maximise their performance
  • Explore the different learning styles and how to effectively adapt your coaching style
  • Manage personal emotions so that they do not interfere with the coaching session.
  • Understand the steps in conducting coaching meetings
  • Identify what needs to be documented during a coaching process
  • Employ proven questioning techniques and provide effective feedback

Course content

Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

Day one

Introduction to coaching
  • What is coaching?
  • Types of coaching
  • Benefits of coaching
  • The difference between coaching, counselling and mentoring
  • The key stages of coaching
The role of the team leader or manager as coach
  • Attributes of an ideal coach
  • Characteristics of effective coaching
  • Different coaching styles
  • Creating a culture of coaching in the organisation
Coaching process and strategies
  • Identifying development goals
  • Coaching approaches
  • The GROW Model
  • SWOT analysis
Barriers to coaching
  • Personal and organisational barriers to coaching
  • Strategies to overcome these barriers
  • Common coaching mistakes and misconceptions

Day Two

Maintaining professional relationships
  • Understanding different behavioural styles
  • Building and maintaining a culture of trust and openness
  • Creating a shared goal and agenda with the coachee
  • Dealing with difficult and unreasonable coachee
  • Potential for offence in the coaching process
Different learning styles
  • Learning needs assessment tools
  • Best practice in agreeing learning outcomes
  • Personal factors affecting effectiveness of coaching
  • Transference of learning
  • Personal action plans
Documenting the coaching programme
  • Recording and documenting the coaching progress
  • Benefits of coaching records
  • Preparing a coaching plan
  • Recording diagnostic outcomes

Day Three

Effective Communication Skills
  • Training (telling) versus coaching (asking)
  • Active listening and questioning
  • Communication and interpersonal skills
  • Responding with empathy
Facilitating coaching meetings through effective questioning
  • Effective questioning techniques
  • Different types of questions
  • Using the ‘silence’ technique
Giving and Receiving Feedback
  • Consequence management
  • Why, when and how to give praise
  • Why, when and how to give criticism constructively
  • Importance of ethical standards in coaching
  • Diversity issues and quality of opportunity
  • Ethics and confidentiality
  • Coaching’s safe environment
  • Legal and ethical issues for consideration


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

    • Group discussion
    • Individual and syndicate activities
    • Individual and group tasks
    • Case studies
    • Role plays
    • Audio and video evaluation
    • Action planning
    • Experiential learning games
    • Presentations
    • Assessments


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P.O. Box 44705, Abu Dhabi,
United Arab Emirates
Phone: +971 2 6740340
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P.O. Box 334058, Dubai,
United Arab Emirates
Phone: +971 4 2566414
Fax: +971 4 2566424

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for VAT purposes, only in the UAE