Coaching Skills

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March 5 to March 7 Dubai, United Arab Emirates Register
May 21 to May 23 Abu Dhabi, United Arab Emirates Register
June 16 to June 18 Dubai, United Arab Emirates Register
August 18 to August 20 Abu Dhabi, United Arab Emirates Register
September 15 to September 17 Dubai, United Arab Emirates Register
November 17 to November 19 Abu Dhabi, United Arab Emirates Register
December 22 to December 24 Dubai, United Arab Emirates Register


Coaching is now recognised as the most effective way of developing people within an organisation and is an invaluable tool for managers who want to motivate and support their team to improve performance and manage change. Most organisations today utilise coaching to build alignment, accelerate goals, and develop current and future leaders. Corporate coaching is increasingly recognised as a flexible and effective way of supporting staff to develop new skills and confidence. This course is designed to help managers understand coaching, how coaching fits with effective management and to acquire practical coaching techniques to use in their everyday work.


  • Understand the basic principles of coaching
  • Understand the role coaching plays in meeting an organisation’s business challenges
  • Develop a comprehensive coaching approach to help your people improve performance and manage performance challenges
  • Encourage coaching conversations throughout the organisation
  • Create a consistent methodology of coaching that increases performance and supports the company’s growth
  • Understand the difference between coaching and mentoring.
  • Know how to implement coaching as part of your management style.
  • Understand how to coach your team members to maximise their performance and address barriers to personal success.
  • Manage personal emotions so that they do not interfere with the coaching session.
  • Define the organisation’s role in the coaching process.
  • Explore tools that enables individuals to coach direct reports and feel comfortable holding difficult conversations
  • Employ coaching skills that particularly focus on individual performance


  • Managers will be able to handle difficult situations requiring coaching ability.
  • Performance and behavioural issues are dealt with in a timely and professional manner.
  • Managers feel more competent, confident, respected and in control.
  • Managerial assertiveness and effectiveness is improved.
  • Creating a healthy work environment where managers and employees know exactly what is expected from each other.
  • Encourages an organisation where mutual feedback is encouraged.
  • Improved two-way communication.
  • Increased use of praise and recognition – with resulting motivational benefits.
  • Continual performance improvement and increased productivity.


Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

What is Coaching?
  • Nature and role of coaching
  • The steps involved
  • The role of the Team Leader/Manager as Coach
  • Attributes of a good Coach
  • Development goals that can be met through coaching
  • Characteristics of effective coaching using a recognised model (e.g. GROW or similar)
  • The coaching relationship, how it gives power to a coach, and the responsibilities associated with the role
  • Importance of equality working in a diverse workforce, nature of values and attitudes and potential for offence in the coaching process
Considering the Learning Styles
  • Concept of learning styles and a practical model for coaches to use
  • Use and interpretation of an appropriate learning needs and styles assessment tools
  • Appropriate coaching approach to use with different learning style preferences
  • Nature and purpose of, and best practice in agreeing, learning outcomes
  • Personal factors which can inhibit responsiveness to coaching (e.g. previous experiences, expectations, attitudes to being coached)
Barriers to Coaching
  • Strategies to overcome personal barriers to coaching
  • Practical barriers to coaching in the workplace (physical environment, managerial attitudes, time, work pressures, etc.)
  • Strategies to overcome workplace barriers to coaching (negotiation, alternative locations, etc.)
Core Coaching Skills
  • Develop your ability to listen and close the gap between what the speaker said and your interpretation of what you heard
  • Learn the theory and application of active listening
  • Know how to create alignment through the creation of a shared agenda
  • Identify and learn how to ask powerful questions that increase performance, deepen learning and increase fulfilment in others
  • Learn how to consistently craft questions to move action and results forward
  • Transition from a problem orientation to solution orientation through asking powerful questions
Effective Communication Skills
  • Basic difference between training (telling) and coaching (asking) and implications for appropriate communication skills
  • Relevant oral communication skills for coaching (range of questioning techniques, active listening, summarising, reframing and reflecting, etc.)
  • Interpretation of body language (posture, gesture, proximity, facial expression, etc.)
  • Giving and receiving feedback, and encouraging learners to give feedback
  • Effective Listening:
    • Hearing vs. listening.
    • Tone of voice.
    • Body language.
    • Poor and good listening habits.
  • Responding with Empathy:
    • Difference between sympathy and empathy.
    • Why, when and how to empathise.
  • Facilitating through Questions:
    • Open questions.
    • Closed questions.
    • Probing / seeking information.
    • Paraphrasing / checking understanding.
    • Summarising.
    • Clarification.
    • Using the ‘silence’ technique.
  • Giving Feedback:
    • The Principle of ‘Consequence Management’ and its application.
    • Why, when and how to give praise.
    • Why, when and how to give criticism constructively.
Conflict Resolution and Confrontation Techniques
  • Identify the reasons for conflict and confrontation with employees.
  • Understanding the various conflict management styles and their appropriate application.
  • Confront employees in a fair, but firm manner, while still maintaining a professional relationship.
  • Deal with difficult and, at times, unreasonable employees.
  • Determine what to do and not to do, when it comes to listening and responding to employees.
  • Enhance your assertiveness for doing things right the first time.
Transference of Learning
  • Anticipate difficulties and generate a list of possible solutions.
  • Ensure that the learning will get a chance to grow back on the job.
  • Setting up a partnered personal action plan that will enable you to succeed.
  • Importance of ethical standards in coaching, including issues to do with diversity and quality of opportunity.
  • Ethics and confidentiality.
  • Plan the use of resources to support effective mentoring in a safe environment
  • Process of risk assessment
  • Nature, purpose and importance of coaching records (diagnostic outcomes, development goals, coaching plans and identification of resources or support required)
  • How coaching records can be used to identify what has worked/is working in the coaching sessions?
  • Legal and ethical issues for consideration (for example confidentially, security)

Coaching Application and Practice

Participants are encouraged to put into practice some of the coaching tools and techniques and reflect on how these can be implemented in their role as mentor or a coach.
The skills and styles necessary to coach effectively on the job are introduced through trainer led discussion, role plays and learning through observation and feedback. There is an emphasis on participative exploration.


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations

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Abu Dhabi

P.O. Box 44705, Abu Dhabi,
United Arab Emirates
Phone: +971 2 6740340
Fax: +971 2 6743554

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P.O. Box 334058, Dubai,
United Arab Emirates
Phone: +971 4 2566414
Fax: +971 4 2566424

Tax Registration Number:
for VAT purposes, only in the UAE