Cultural Awareness

Please click to view Arabic Course Outline
يرجى النقر لعرض مخطط الدورة العربية


December 5 to December 6 Dubai, United Arab Emirates Register


Communication involves much more than just the words we say….

Discover the knowledge and skills necessary to bridge cultural gaps and bring yourself closer to the customer you serve. Cultural Awareness means being aware of cultural differences and using that knowledge to interact with people in appropriate sensitive ways. Filled with practical application, this interactive course prepares attendees not only for the U.A.E.’s increasing international visitor base but also for the variety of people they find themselves working with. Join us for a day filled with facts, fun and activities, while discover how to improve relationships, customer loyalty and the performance and enjoyment of working in an international environment.


Anyone working within a multi-cultural environment.


  • What culture is and how it affect us every day and at work
  • Setting the standards in a cross cultural environment knowing you are the face of the organisation
  • Cultural values and attitudes towards time, space, group dynamics, authority tasks and relationships
  • Communication styles
  • Discover the necessary foundation and tools to become culturally competent
  • How to develop and enhance cultural sensitivity and competence
  • Practical tools and strategies to reduce cross cultural misunderstanding and encourage positive cross cultural working relationships
  • Creating a culturally aware, customer centric environment
  • Putting the U.A.E. on the map!


Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

Cultural Awareness and Diversity
  • Defining diversity
  • The importance of difference in the workplace
  • Understanding preconceptions
  • What is cultural awareness and how does it work with diversity?
  • Making the links to my role
Defining Culture
  • The links between values, attitudes and culture
  • Development of ‘cultural layers’
  • What’s your culture – how would others define you? how would you define yourself?
Enhancing guest service
  • Guest Relationship Building
  • Dealing with angry guests
  • Service Recovery
  • Respecting local customs
About the U.A.E.
  • UAE Overview
  • History of the UAE
  • The Seven Emirates
  • Location and Geography
  • Demography
  • Symbolism
  • Food
  • Economy
  • Celebrations
  • Misconceptions about the UAE
  • Dos and Don’ts in the UAE
Understanding Arab Culture from a Western Perspective
  • Family
  • Friends
  • Honour
  • Time
  • Society
  • Government
  • Societal Focus
Understanding Body Language in the Arab World
  • What certain body language might mean
  • The concept of personal space
  • Interaction between male and female
Gaining a better understanding of the Islamic Religion
  • What are the roots of the religion?
  • What does Islam mean?
  • Who is Allah?
  • The Hajj
  • The Quran
Dos and Don’ts
  • The importance of religion and tradition in life and business
  • Greetings and courtesies
  • Attitudes
  • The proper way to deal with Muslim women
  • Issues with alcohol, the way you dress, and women


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations

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