Event Management

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يرجى النقر لعرض مخطط الدورة العربية


February 3 to February 4 Abu Dhabi, United Arab Emirates Register
April 7 to April 8 Dubai, United Arab Emirates Register
June 2 to June 3 Abu Dhabi, United Arab Emirates Register


The success of an event manager, producing social events, depends upon understanding life cycle events. Every life has its ceremonies, rituals and traditions, great and small, religious and non-religious. This course is designed to focus on the understanding of event planning guidelines and responsibilities.

The course covers all the elements of event management from the initial feasibility stage through to planning, on site management, and finally post event evaluation.


This course is designed for event organisers who wish to learn practical techniques for successful event management.


  • A knowledge and understanding of what an ‘event’ is
  • A knowledge and understanding of the process of event management
  • Skills in how to conduct a stakeholder analysis
  • A knowledge and understanding of risk and hazards
  • Skills in how to conduct a risk assessment
  • Skills in exploring opportunities for the event
  • Basic management skills
  • Skills in how to use planning tools
  • Organisational skills
  • A knowledge and understanding of budgets
  • Skills in controlling finances
  • Post-event evaluation skills


Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

Understanding Event Management
  • What is an ‘Event’?
  • Role of the Event Manager
  • Phases of Event Management
Event Management
  • How to establish your credibility as a leader
  • Understanding the challenges people newly promoted face
  • Creating a team vision
  • Adapting your leadership style to suit different situations
  • Effective delegation skills
  • Make employees accountable and responsible
  • Giving positive and negative feedback
  • Utilising feedback to modify employee behaviour
  • Providing ‘constructive’ criticism
  • Identify your strengths and weaknesses
  • Initiation – purpose and objectives
  • Stakeholder analysis – needs, expectations, influence
  • Managing Risks
    • Risk Assessment
    • Risk Response
The Event Project Life Cycle
  • Planning schedule
  • Timeline – countdown to success
  • Key event elements
  • Planning documentation
  • Event Planning Worksheets
  • Planning – Opportunities, Risks, Any Modifications Needed?
  • Implementing The Planning
    a. Risk
    b. Content
    c. Cost
    d. Schedule
  • Time Management
  • Prioritising Tools
The Written Event Plan
  • Types Of Event
  • Complexity
  • Scale Of Event
  • Legal Requirements
  • Client Requirements
  • Resources
Tools for Event Management
  • Prioritising Tools
  • Grid Analysis
  • Paired Comparison
  • Covey’s Matrix
Organising Tools
  • Critical Path Analysis
  • Gantt Charts
  • Brainstorming
  • Mid Mapping
Managing People
  • Delegating
  • Motivating
  • Methods of Communication – VAK
  • Marketing Strategy
  • Market Analysis
  • The Marketing Mix
  • Advertising and promoting the event
Event Promotion
  • Advertising
  • PR
  • Word of Mouth
  • Direct Marketing
  • Press Releases
  • Target Market
  • Resources Needed
  • Schedule
The Media Kit
  • What Is It?
  • Press Release Including The ‘5 W’s’ (What, Where, Who, Why and When)
  • Event Programme
  • Sponsor Information
  • Interview Possibilities, Times and Contact Details of any ‘Stars’
Visiting the Venue
  • Adaptation
  • Communication
  • Pre-Events / Post-Event Briefings
  • Utilities and Electricity
  • Sound System
  • Food
  • Portable Toilets
  • Planning and Control Documentation
  • Record and Seat Arrangement
Budgeting and Financial Control
  • Understanding the purpose and uses of budgets
  • Budgetary Control
  • Revenue and Profit
  • Cash Flow Forecasts
  • Monitoring Cash Flow


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations

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Abu Dhabi

P.O. Box 44705, Abu Dhabi,
United Arab Emirates
Phone: +971 2 6740340
Fax: +971 2 6743554

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P.O. Box 334058, Dubai,
United Arab Emirates
Phone: +971 4 2566414
Fax: +971 4 2566424

Tax Registration Number:
for VAT purposes, only in the UAE