Innovation and Creativity


No schedule at the moment

If you have three or more candidates or you would like to run this course as an in-house programme, please contact us.


In life we tend to develop a particular way of doing things based on our own perceptions and unwritten rules. These paradigms are our most basic assumptions about how we live and work. However, today’s decision makers must employ a variety of thinking styles, methodologies and creative processes to achieve competitive advantage.

Explore the different theories and background, clarifying what the world of ‘innovation’ and ‘creativity’ looks like. Discover the principles to apply the tools and techniques for ‘out of the box thinking’.


  • Recognise the importance of creativity and innovation in organisational success
  • Explore the different techniques that promote creativity and innovation
  • Analyse the different thinking styles and how can be applied to various situations
  • Understand the process of innovation and creative thinking
  • Learn how to identify, evaluate and manage risks of innovations
  • Learn how to promote a culture of creativity and innovation within your organisation
  • Explore a variety of brainstorming techniques tools and methodology to generate ideas
  • Think out of your box to resolve a complex problems

Course content

Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

Day one

Introduction to innovation and creativity
  • What is innovation?
  • What is creativity?
  • The importance of creativity and innovation
  • How to enhance organisational innovation?
Creative thinking versus logical thinking
  • Different types of thinking
  • The two hemispheres of the brain
  • Intelligence versus creativity
  • Creative thinking strategies
Understanding innovation
  • Types of innovation
  • Drivers of innovation
  • Barriers to innovation
  • Promoting innovation

Day Two

Putting innovation into practice
  • The benefits of organisational innovation
  • Understanding the need for innovation
  • Evaluating innovations
  • Managing risk in innovation
  • Carrying out a force field analysis
Stimulating innovation
  • Techniques for creativity and innovation
  • Brainstorming techniques
  • The process of idea generation
  • The innovation cycle
Establishing a creative culture
  • Align with business needs
  • Making innovation a process
  • Measuring the process
  • Nurturing innovation activity
  • Understanding the value of creativity


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

    • Group discussion
    • Individual and syndicate activities
    • Individual and group tasks
    • Case studies
    • Role plays
    • Audio and video evaluation
    • Action planning
    • Experiential learning games
    • Presentations
    • Assessments


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Phone: +971 2 6740340
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P.O. Box 334058, Dubai,
United Arab Emirates
Phone: +971 4 2566414
Fax: +971 4 2566424

Tax Registration Number:
for VAT purposes, only in the UAE