Assertiveness and Personal Confidence Building

Please click to view Arabic Course Outline
يرجى النقر لعرض مخطط الدورة العربية


No schedule at the moment

If you have three or more candidates or you would like to run this course as an in-house programme, please contact us.


Being assertive is one of the most important skills that you can have. In today’s competitive environment, you need to be assertive when delegating, chairing, negotiating, motivating, selling, leading and disagreeing.

It is also important to recognise and understand that different cultural expectations and demands place limitations and restrictions on people. This course looks at the multi-cultural implications. The trainer will aim to draw out best practices and to support and guide delegates in their aim to be more assertive.


Anyone who would like to understand what assertiveness and self-confidence mean and how to develop these skills to overcome communication difficulties in their day-to-day lives.


  • Differentiate between confidence, assertiveness and aggression
  • What is meant by assertive behaviour?
  • Learn how to become confident in your own abilities and what you say
  • Apply assertiveness skills in ‘real-life’ situations
  • Enhance self-confidence in challenging situation
  • Maximise personal impact when communicating with others
  • Listen, appreciate and understand the behaviour of others
  • Become aware of personal blocks to being assertive
  • Discover how to calm aggressive people down and ‘turn them around’
  • Explore how to ask for what you want without feeling uncomfortable
  • The key ingredients to being assertive with your boss
  • Utilise methodologies for understanding your worth — and the use of positive self-talk
  • Reasons why a pleasing appearance and body language are critical for creating a strong first impression
  • Practice strategies for gaining positive outcomes in difficult interpersonal situations


Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

  • Communication
  • Body Language, Words and Tone of Voice
  • The Channel of the Message
  • Barriers to Communication
  • Overcoming the Barriers
  • Adjusting Delivery Based Upon the Listener’s Body Language
  • Employing Language that Builds Authority and Credibility
  • Avoiding Disempowering Communication
  • Listening and Hearing; They Aren’t the Same Thing
  • Asking Questions
  • What is Assertiveness?
  • What Assertiveness is Not!
  • What is Self-Confidence
  • The Power of Positive Thinking
  • Learning How to Say ‘No’ Assertively
  • Negotiating a ‘Win-Win’ Situation
  • Practicing Assertiveness Techniques in ‘Real Life’ Situations
  • Dealing with Your Boss
  • Dealing with Difficult Behaviour
  • Dealing with Difficult Situation
Sounding the Part
  • The Importance of Appearance
  • First Impressions Count
  • Identifying Your Worth
  • Creating Positive Self-Talk
  • Identifying and Addressing Strengths and Weaknesses
  • It’s How You Say It
  • Sounding Confident
  • Using “I” Messages
Different Behavioural Styles
  • The Different Behavioural Styles…Which One are You?
  • Building Self-Confidence and Self-Esteem
  • Cultural Implications and How to Overcome Them
Cultural Issues
  • Cultural Implications and How to Overcome Them
  • Being Sensitive to Cultural Differences
  • Avoiding Potential Cross-Cultural Mishaps
Dealing with Emotions
  • Differentiate Between ‘Emotional’ Content and ‘Message’ Content
  • Using Emotional Intelligence to Influence
  • Learn How to Build Effortless Rapport
  • Building Networks In and Out of the Workplace
  • How to Build Trust with People
  • Getting ‘In Touch’ with Your Feelings
  • Understanding How Your Feelings Affect Your Behaviour
  • Taking ‘Control’ of Your Emotions
  • Understanding Your Johari Window
  • Identifying Conflict Situations
  • Give and Receiving Feedback Assertively
  • The Biggest Barriers to Giving Feedback and How to Overcome Them
  • Why Goal Setting is Important
  • Setting SMART Goals
  • Our Challenge to You


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited.

Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations
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Abu Dhabi

P.O. Box 44705, Abu Dhabi,
United Arab Emirates
Phone: +971 2 6740340
Fax: +971 2 6743554

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for VAT purposes, only in the UAE


P.O. Box 334058, Dubai,
United Arab Emirates
Phone: +971 4 2566414
Fax: +971 4 2566424

Tax Registration Number:
for VAT purposes, only in the UAE